The Houston area is steeped in the traditions of modern-day rodeo, a spectacle that has deep roots in ‘Charrería’ and the Hispanic tradition of rodeo. The unsung protectors and stars of this event are the ‘payasos del rodeo,’ or ‘rodeo clowns.’ Wearing clown makeup and bright colors while entertaining the crowds in between events is a piece of the payasos del rodeo's job, but the real core of their existence is to protect the bull riders and help corral the angry toros after they’ve bucked their riders. The ’Payasos del Rodeo’ identity is a way to celebrate the unsung heroes of the rodeo and the incredible contributions of the Hispanic community to the birth, growth and continued success of rodeo in southeast Texas and around the country.